How Your Landscaping Is Affecting Your Business

A customer’s first impression of your business is everything. It will shape their early understanding of who you are and the type of work you do, perhaps making or breaking your sale. Studies have proven people form an impression within a mere 7 seconds of an interaction. That is why it is so important for businesses to appeal to customers on all fronts of their business, especially with their landscaping. The exterior of your building is the first thing people will see. Make sure it is inviting and says good things about your company. Here’s why: It says a lot about who you are and your quality of work. You wouldn’t want your employees looking ungroomed and messy, so you can’t have your landscaping looking that way either. Things like unruly grass, weeds, and lifeless flowers can be a serious red flag to customers. If your landscaping is dead, eventually your business might follow. Show customers you are a competent professional who takes pride in your work by delivering your best on every aspect of your business. Besides showing your work capabilities, landscaping can also tell people about your brand. For example, if you are a fun children’s store, consider adding lots of colorful and fun flowers to your doorstep. If you are a law firm, plant some hedges and keep them evenly trim to portray your clean-cut image and sharp tactics. It helps customers choose you over the competition. It can be extremely hard in today’s world to know one business from the other. If the store down the road looks better from the outside, there is a good chance that customers will never make it to the inside of your store. Most of the time, people either go where they know or wherever appeals to them the most. Good landscaping can give you a more valuable position in your local industry and place you above the competition, simply because you look better and more inviting. Don’t let your competition steal your business simply based off of a first impression. Show customers you care about your business and that you are better than your competitors.   You will win over new customers. Maintaining a pleasant storefront is one of the easiest ways to win over new customers, simply by showing you welcome their business. This concept holds especially true in large, touristy cities where people are unfamiliar with business’ reputations. Many newcomers don’t know where they are going but they know the kind of business they are looking for. If you can make your business fit the image in their mind, meeting their need to feel welcomed, you will be rewarded with their business. The same holds true for places like salons and boutiques, which largely sell based on aesthetic appeal. Truly, good landscaping is an investment in new customer acquisition. The costs associated with the initial development and upkeep will be repaid (and then some) by the profit you receive by gaining a new customer. Once you have the customer in your store, then you can really win them over with whatever you’re selling and turn them into a repeat customer, generating future returns on your investment. It will increase your property’s value. Aside from the sales implications of landscaping, it can also affect the value of your property. Undoubtedly, good landscaping can generate higher resale prices while poor landscaping can hurt you. Trees are a sought-after property booster, but only if they are in a healthy condition and far enough away from the building. Otherwise, trees that are uprooted, dying, too big or too close for comfort are a serious deterrent for buyers. Other landscaping considerations include native plants, prickly bushes, weeds, etc. So use your best judgment before making any serious changes to your curb appeal and always consider the value buyers will see later.   It will impact your employees. Another way good landscaping can affect your business is that it can create a better work environment for employees. According to the Experimental Psychology journal, purchasing landscaping can be an investment in your workers, as it will increase their quality of life and productivity. The study conducted proved that work environments that incorporate nature into their space are perceived as less stressful because landscaping can have positive, mood-boosting effects on employees. The happier your employees are, the more productive they are going to be on the job.   All in all, your landscaping makes a memorable difference. Any homeowner likes to think of the outside of their home as an extension of the inside. The same goes for businesses. You want people to feel welcome and happy when they arrive at your front door. Proper landscaping will send the message that you are friendly, competent, and pay attention to the smallest details. Believe it or not, people aren’t entirely consumed by their phones to stop and smell the roses every now and then. So take those short 7 seconds you have to make a first impression and make it a positive, memorable one that will help your business succeed.

Preparing Your Lawn for Winter in the South

Winter is almost here! It won’t be long before we have to light the fire and turn on the heat. Here in the South, we are pretty lucky that we rarely see snow. But that doesn’t mean we have it easy when it comes to maintaining our yards. We still have to take very cautious measures to ensure our grass comes back long and lush in the spring. Here are a few tips to keep your grass alive during one of the most critical times of the year.   Start preparing in the fall. One of the most common misconceptions about winter lawn maintenance is that it starts in the winter. Truly, the best way to prepare your lawn for winter is to begin in the fall. As soon as the weather starts getting colder, your grass is already changing and, if not properly maintained, is starting to die. If you neglect your lawn in the fall, it surely won’t make it past the first week of winter.   Rake the leaves. You must remove all the leaves from your lawn as soon as possible. If you wait to rake and let the leaves sit too long, eventually a rainstorm will hit and create a mess of your yard. When leaves become wet, they will take a very long time to dry after. They become soggy and heavy on top of the soil, preventing any oxygen from entering. This will kill the grass underneath and serve as a breeding group for mold, insects, and other small animals. Pro tip: If you have a big lawn, consider buying a vacuum system and collection bags for your mower to save you time and energy.   Fertilize your lawn twice a year. As a rule of thumb, we recommend you fertilize your lawn every spring and fall. That is because your lawn is doing the most growing during these seasons. If you only manage to get around to it once a year, fall fertilization takes priority. Mow on the lowest setting. During the winter, the sun’s UV rays are not as strong. This makes it harder for sunlight to reach the soil through the grass. By mowing on the lowest setting, you are making the grass shorter than usual and allowing more sunlight to infiltrate the soil. While mowing low is dangerous every other time of year, as you could end up burning your lawn to a crisp, this is conversely one of the best ways to maintain a thriving lawn all winter long.   Aerate if needed. The soil aeration process consists of perforating the soil with small holes. This allows for water and nutrients to soak their way into the soil and get absorbed into the roots of the grass. In addition, aeration activates the fertilization process in conjunction with the oxygen and water. Similar to fertilization, the best time to aerate is during your lawn’s peak growing seasons.   Use Overseed. If your lawn is looking sparse or dull, overseed can reinvigorate it. Overseeding is the process of planting grass seeds directly on top of existing turf without breaking any ground. It results in greater grass thickness and coverage, which is especially great if your lawn has a lot of bare spots. It is best so overseed in the mid to late summer months in order to give the lawn enough time to regenerate before winter comes. When selecting an overseed product, make sure you buy the right kind that matches your lawn. Most likely, if you live in the south, you will have a “southern grass”, such as bahiagrass, bermudagrass, centipedegrass, St. Augustinegrass, or zoysiagrass.   Continue to water. Any temperature above freezing allows for growth. That being said, watering your lawn is still important, especially during the fall and winter when it may not be getting as much water from precipitation. The best time of day to water is in the morning when the air is cooler and less likely to cause evaporation. There is also less wind in the morning, so droplets have a better chance of staying put and getting absorbed into the soil. Control weed growth. The best way to keep your lawn weed-free is by allowing it to grow thick and full. If weeds are a problem in non-grass areas of your yard, such as flower beds, consider applying mulch. You can remove the weeds by hand, making sure you get the full root, or you can use a weed-killing spray. Getting rid of weeds in the winter is the best time to prevent them from coming back in the spring.   If you follow these simple tips, you will be able to keep your lawn looking great all year long. It may take some time and energy, but it will end up saving you in the long run because you won’t have to replace your entire yard with new grass. Lawn care really depends on your area, so it is always best to seek professional help to avoid mistakes and receive the best guidance.